Scottsdale Coffee News Advertising FAQ's
What makes Coffee News different from other print advertising?
Coffee News is a fun read! Found in over 240 different Scottsdale restaurants, Coffee Shops and places where people tend to wait, we offer just enough fun and interesting material to grab the reader's attention, but still leave them with enough time to pursue the advertising as well. Coffee News of Scottsdale is only one page. Your ad is always on the front or the back but never lost in the middle. If your advertising is in Coffee News of Scottsdale, no doubt, it gets seen.
How many Editions do we publish?
We currently publish 3 separate Scottsdale editions of Coffee News. "The Scottsdale Edition" covers the area from the Southern border of the city North to Indian School Road. The "Old Town Edition" is found from Indian School Road to just south of Shea Boulevard. "North Scottsdale Edition" covers the remainder of Scottsdale from Shea to the Northern border of the city.
What is Coffee News of Scottsdale Monthly Readership?
Here's what we know, because of the unique content of our paper, Coffee News tends to be passed from person to person. People pick it up; take it to the office or home and it get's read over and over. History shows that about 1 in 12 people will pick up a Coffee News. Given that information and our contest entry numbers we estimate our weekly readership in all of Scottsdale to be in the 17,000 to 20,000 range.
Can I subscribe to Coffee News?
Sorry No! You can find Coffee News all over Scottsdale or we will bring it to you office every week at no charge. Simply call 602-323-1111 and we can make some fun stuff happen in your office!
How long has Coffee News been around?
Jean Daum created Coffee News in 1988 in Canada. Being a newspaper person herself, she always found herself on "deadline". Frequently eating alone for a "quick lunch" she found herself reading the back of sugar packages. The idea for Coffee News Advertising was born and the rest is history. Coffee News has over 1,100 publishers in 53 countries, 8 languages. It's estimated there are over 8 million Coffee News Readers a week.
Where is Scottsdale Coffee News Distributed?
While there are many very good reasons, Coffee News of Scottsdale prints a fresh edition every week and it is primarily distributed in restaurants and Coffee Shops. Restaurants are not allowed to advertise in Coffee News so they are eager to offer this fine one page fun read to their patrons knowing they will never see a competitor in our publication.
What is the contest all about?
For openers we give away up to two $25 gift certificates each week. Our contest entry forms offer valuable information as we maintain accurate control of all circulation and readership data for many reasons. We create our readership demographics from our contest entries. It also aids us in calculating our readership numbers.
How much is an ad?
All advertising space is the same size. This affords the "little guy" the opportunity to create an ad the same size as the "big guys". Nobody can outspend anyone else. Space is offered in the range of $34 to $59 per week. Your exact rate is determined by the number of editions you advertise in and the duration you advertise for.
Call Patrick Lyons 602-323-1111 for a discussion of fees.
Why do you recommend that an ad run for at least 13 weeks?
With a 21 year history from over a thousand publishers "we know how this works".
Here's the statistics:
60% of our advertisers will renew after 13 weeks.
80% of our advertisers will continue to run after 26 weeks, and
90% of the advertisers stay in after advertising for a full year.
Do I need to design the ad?
You may if you choose and that saves you $30. Call 602-323-1111 for mechanical advertising specifications. For those who want us to do it, there is a one time $30 ad design fee. Minor changes to you ad are always "FREE".
