Scottsdale Advertising Articles

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Test The Waters

What does it take to get your business noticed?

Advertising: How it Works

While advertising is similar, what works for T.V. or radio advertising is far different from what works in print. And Coffee News Advertising is somewhat different than newspaper advertising. The articles below are what we believe to be the best to educate our Advertisers and prospects about how the Coffee News reader behaves. Some things we know about the Coffee News Reader in Scottsdale:

• 70% of our readers are women
• 77% are over age 30
• Those that read Coffee News tend to read it over and over week in and week out.

Advertising is somewhat of a science but art plays a very LARGE part. We do know that first you get "mind share" (prospect becomes aware of your ad) and at some point after that you get "market share" (prospect actually becomes a purchaser).

We hope you come back to this page often to read more of what we learn about advertising in Scottsdale. We are on a mission to find out what makes the Coffee News of Scottsdale reader tick. Why they buy, what they buy and when they buy it. Stay Tuned!

The following links contain valuable information on advertising and how it all works.